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Account Executive

Summary

 

The Account Executive works closely with the Account Management team in delivering marketing solutions to the client that drives revenue and profit growth. They work closely with the other disciplines in delivering and exceeding client expectations.

 

Accountabilities

The Account Executive for McCann NY will be required to:

  • Drive all aspects of regional and mid-level national productions with minimal oversight from supervisor
  • Manage partner agencies, for both regional and national work
  • Provide support to Account Supervisors on TV productions
  • Develop in-depth business reporting (share, volume, sales, etc.) and comprehensive competitive advertising/marketing analyses
  • Secure approval of production estimates and oversee production budgets
  • Prepare and steward production plans and timelines
  • Develop media brief and oversee plan development, execution and follow-up
  • Collaborate with Strategic Planning to develop/execute research initiatives
  • Understand and use the Agency’s Roadmap process, and write and contribute to Selling Strategy and Footprints
  • Evaluate creative work and provide feedback for revisions, as needed
  • Initiate, present and complete value-added projects
  • Write contact reports and other materials
  • Build expertise on a brand’s competitive landscape and a specific facet of the client’s business
  • Understand appropriate research techniques for strategy, creative and media needs
  • Establish familiarity with Agency disciplines
  • Work closely with Account Management staff in identifying and recognizing superior advertising ideas
  • Train, develop, oversee AAEs
  • Approach brands from an integrated communication perspective
  • Continue to build expertise within the digital landscape
  • Any tasks as assigned

 Requirements

Candidates are expected to have a minimum of:

  • Bachelor’s degree in related field required
  • Two to five years related experience required with established track record including experience working autonomously
  • Working knowledge of media basics
  • Experience presenting information both orally and in writing
  • Integrated production experience required (TV, Print, Radio, and OOH a must)

 

McCann is an EEO M/F/Disability/Vet Employer

Participant in E-Verify

ID #2609 Location New York City Type Fulltime Role Account Executive Team Account Management

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Contact Details

McCannNY http://www.mccannny.com
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